Atomix Productions' philosophy has always been to use ground-breaking technology to help bring DJing to the masses by reducing the costs and accessibility, and to use this technology to help DJs mix better.
We believe that what makes a good DJ is not how fast you can beatmatch, but what you play and how you play it. Based on that, we focus on creating technological tools that help DJs focus on the artistic part of their skills, and relegate the technical side to the machine.
Unlike some of our competitors, our goal is not only to preserve the legacy of the DJing culture, and we are not afraid to break the rules and do things differently, if we feel it would improve the performances in the long run.
We have often been criticized by the DJ establishment because of this. Nobody likes to be told that what you spent years of your life learning, is becoming obsolete. Nobody likes to see that a young kid who started to mix a few months ago can outperform your years of experience.
But history have shown again and again that every change we implemented, no matter how frowned upon at the beginning, always ended up becoming the norm a few years later.
Even though we've been endorsed by many big name DJs, our core target has always be the real working DJs more than the high-visibility stars.
And our main investment is on research and development, not on marketing.
