Quick Sign In:  

Forum: General Discussion

Topic: Serato to release Video Version - Page: 2

This part of topic is old and might contain outdated or incorrect information

"Anybody can do what everybody can do. Professionals are but a few." - Me

1 HIGH PROFILE radio/club/battle/showcase Turntablist, or as we're now calling ourselves with products like Virtual DJ and Virtual Vinyl, "Visual Turntablist" = 1000 bedroom/hobbyist dj's and/or 100 beat matching, "phone book" dj's.

I'm looking at it from the companies perspective where visibility and credibility are incredibly important. You're looking at it from the end users perspective where, without a doubt, there are a LOT more [in]visible and [un]credible users. Both are important though.

Example (using an old, but universally known person for this example):
Every sports team has way more players sitting on the bench or who never make it to the big leagues at all, but who do the clothing companies want to see wearing their clothes for visibility and credibility? The 1000 guys who aren't as good as Michael Jordan because there's a lot more of them, or the one Michael Jordan?

Why? Because Michael Jordan is who those 1000 guys want to be, even if they simply don't want to admit it because they feel "good enough" doing what they do.

Being happy in your own little world and with what you do is great, don't get me wrong, but from a companies perspective, it's ALL about visibllity and credibility among the very visible and very credible individuals and/or teams (professional turntablist and serious dj demographics).

Show me a beat matching competition, wake me up when it's over, and then ask me if I "aspire" to be the best "pitch slider" in the world. Don't bet on it.

It's much easier (and funner) to go downhill than it is to go uphill, and at the top of the "turntablist/dj hill" are the itrue artists, the turntablists and serious dj's who go beyond pressing play (or heaven help us, Automix) and adjusting the pitch slider to perfect the beat match. =P

This is about working smarter, not harder.

Get the cream of the crop clientele at the top of the mountain that is respected by everyone, even the people who don't comprehend why they're respected but know that they are, and then their exponentially higher visibility and word of mouth advertising will help in the widespread adoption of their preferred products a LOT quicker than the HUGE masses at the bottom of the mountain who are either trying to get to the top, or worse, don't even know why it's important to try climbing in the first place because they feel that they're "good enough".

That's great Steve, that you have a "turntablist" going to meet you next week but remember, there are varying degrees of turntablism... not everyone's a Q-Bert or Beat Junkie who are examples of a HIGH level turntablists, but likewise, a lot of individuals are not comfortable just knowing how to move the record back and forth and the crossfader side to side like many LOW level turntablists... but at least they're trying and acknowledge that there's more to the art form.

I've been with Shortkut of the Invisibl Skratch Picklz http://www.beatjunkies.com/fusion/shortkut.html the past couple of weeks (I was at MacWorld San Francisco 2 weeks ago and hooked up with him there) who has just been signed by Rane to promote SSL and who was here in Southern California last weekend spinning at Rane's booth at NAMM. I also did a club with my other partners and friends from the Beat Junkies last Friday and used VDJ for videos ONLY!.

At this time VDJ is NOT good enough to handle the highest levels of turntblism that SSL CAN handle. PERIOD.

HOWEVER, I trust that it will get better in the near future which is why I have stood by Atomix/Numark and their Virtual DJ/Virtual Vinyl product.

If I didn't believe in these companies and their products, I would have taken the easy road by now and just started using the industry standard SSL which has been available for Macs for years like almost every other vinyl emulation hardware and software product instead of dealing with this windows on a Mac using Boot Camp bull$h!t for almost a year now.

In summary Steve Lynch, and as I've said MANY times before on these forums, "If Turntablists and Mac user numbers are so insignificant compared to the HUGE user base that VDJ has of bedroom/hobbyist and/or simple beat matching, "phone book" dj's, then WHY would Atomix (besides the fact that a major player like Numark would not allow it) bother catering to them?"

They bother because of how significant the Mac using Turntablists and Visual Turntablists are to the MUCH bigger picture of attaining visibility and credibility.

Also Steve, when I talk about "professionals", I'm not talking about money, I'm talking about artistry... but none of the ISP's or Beat Junkies are "starving" just so that you know. The difference is that there's a LOT more people know who they are because of their accomplishments and contributions in making you're success possible, than there are people who know who dj's are who haven't done anything more than just say "I'm good enough."

P.S.
I'm pretty much gonna avoid the Mac vs. windows OS argument with the exception of stating one fact. windows users continue to switch to Macs by the hundreds of thousands year over year and that number doubled from 400,000+ in 2005 to over 800,000+ in 2006.
 

Posted Thu 25 Jan 07 @ 1:04 pm

A very wise and smart post ConQuest... couldn't agree more...

And your're totally right.. You should work for an advertisement agency ;)
I do, and what you are saying is 100% right on the money


People look up to Michael Jordan, wanna be like him, act like him, and wear gear like him ...


Thats why it DOES matter to have elite DJs showing your product. It SELLS, builds image and cred

 

Posted Thu 25 Jan 07 @ 5:01 pm
Conquest - dude - It's marketing thing- you want your mac Version and to see YOur Freinds whose names you keep dropping over nad over and over and over to use VDJ.

Steve is Correct - Turntableists are a marginal DJ Market, hence the reason most of the turntable gear is as or more expensive than a cd player.

Why release features designed to appeal to them? - TO make moeny!!! It's very simple. there might not be a lot of them - but any company worth it's corporate bottom line will still offer products for the masses (club/mobile dj's) and the Specialists (scratch performers)

For some reason you seem to be hung up on "credibility" and Name Brands. If your freinds that you keep mentioning want to use the software, they could have by now - you're a mac user and run the software - if they wanted to they could too.

I was talking to the guy doing my day job's corporate Christmas party

He was using PCDJ red with an old DMC1, Out of date by the standards on this forum. BUt he has NO INTENTION of ever changing. WHy? cause he's happy as a pig in shit with his software solution. Add the fact that he charged the company $750.00 for the night and he is booked for every week end untill july

That's a Professional DJ $3000.00/month pressing play on a DMC1.

OH yeah

He could not beat mix
He could not scratch

But he kept a dance floor all evening

and as I've said before many many times.....
as a DJ....

I don't get paid for an empty dance floor.

that is our job my debating opponent...

Press play , make them dance

That's it that's all

Anything else is performance art.

DJ Marcel
Purple Onion NightClub
 

Posted Thu 25 Jan 07 @ 5:02 pm

DJ Marcel_1, thats totally right too, a user that HAS a solution migh be happy with what he got, and not look elsewhere..


But thats not what ConQuest or I, talk about ;)

What we talk about are the ones that DOES NOT have a solution, and they look around.
For them, credibility, image, brand name, looks... count! As well as features and price of course.
On the first part, the image branding part, VDJ has a bit to go.. and its needed.

Michal Jordan sells, and Nike is not a stupid company ... They dont sponsor MJ with loads of money without a damn good reason;) Or use Tony Hawk to sell computer games... Young people wanna be like them ;)


And Marcel.. I think I know a bit where you're comming from. Adult working DJs just hate to hear that there are super credible djs spinning them turntables at huge crowds, while we work every damn day at a week, and have no fame.. .:) But I do respect your work more than a kid showing off turntable scratch.. ¨

But we just gotta realize that the fame sells, gives credibility and image.. We need a few Tony Hawks to show of some trix, but sure, all the working straight beatmatch djs count as much as well, but they aren't "poster-boys" on a advertisement.

:)


 

Posted Thu 25 Jan 07 @ 5:08 pm
Steve Lynch wrote :
¨

I don't know why everyone is so up in arms about serato... I've been using thye tcv with VV every night for the last month, and never lost tracking once. It's rock solid... One show I do, I had two local turntable gurus come up and ask what I was doing, and I showed them... they played around for a few minutes, and were floored!

One of them is meeting me next week, because he wants to ditch serato based on what he saw VDJ do.

with the right soundcard, VDJ TCV is smokin' accurate, and rock solid.



Totally right too, VDJ rocks with the right soundcard ;)

SSL has built a strong myth and image of being flawless, so strong that if you even try to say against it at the SSL forum, you'll get slammed, for having bad hardware ;) As long as Jazzy Jeff and payed-for known djs use it, it must be without errors, thats the image that they send out..

But the truth behind the myth, is that OF COURSE SSL has issues, can crash etc.. Even the OS can ;)
Just peaking into the "HELP" forum at SSL will let all see that;) Lots of users have issues ranging from disapearing crates, dropouts (pc and mac), crash on rebuild of overview, crash on corrupted mp3s etc etc etc ;) But that is totally overlooked in the bigger picture, as they have managed to make an image of being rock solid, the turntable djs preffered choice, scratch sound like no other.. etc;)

But its all a bit of bull of course.. It has its strong and weak sides, and no software on earth is flawless ;)

VDJ works rock solid for most... so does SSL...

In the end, VDJ has features, skins, auto BPM, seamless loop and lots of other features, that makes more and more djs come this way..

If VDJ also had a better image, cred, promotion and show-off djs, there would be a lot stronger comming of new djs.. I'm 100% sure..
The main issue is that VDJ in many eyes are seen as something of a bedroom dj thing, and this of course, are djs that have never tried it, but solely based on general image/cred..


But things might change ;) Think its time to start building the VDJ brand, and getting the word out and image out, that VDJ DOES ROCK, and works great..


;)

 

Posted Thu 25 Jan 07 @ 5:28 pm
Oh Yeah? well I was with my boy DJ scratch and sniff of the semi translucent butt scratchers, and blah blah blah....

dude, turntablists are just jealous because they're hanging onto a dead fad, much like the small scattered pockets of B-boys who still somehow think they're elite artists because they still breakdance... I could learn turntable tricks, but I never did, why? because I was out getting laid instead of spending my friday nights in my bedroom at my mom's house watching my "dj stinkybutt's learn to scratch" DVD...

Most of us would rather listen to a clay aiken album on repeat rather than have to listen to the god awful sounds that eminate from a DMC event. tasteful amounts of flair peppered into a good DJ set is acceptable, but hours of nothing but scratching? someone shoot me.

friggin' noise.... Dude, I can scratch with my zipper on my sweatshirt, wanna' hear? zippy zip zip zip zippy zip zip....

oooooh, i'm elite!

:) :) :) :)


 

Posted Thu 25 Jan 07 @ 5:43 pm
mp3jrickPRO InfinityHonorary MemberMember since 2003
Another classic Steve....
 

Posted Thu 25 Jan 07 @ 5:56 pm
dj-in-norway wrote :

Michal Jordan sells, and Nike is not a stupid company ... They dont sponsor MJ with loads of money without a damn good reason;) Or use Tony Hawk to sell computer games... Young people wanna be like them ;)


And Marcel.. I think I know a bit where you're comming from. Adult working DJs just hate to hear that there are super credible djs spinning them turntables at huge crowds, while we work every damn day at a week, and have no fame.. .:) But I do respect your work more than a kid showing off turntable scratch.. ¨

But we just gotta realize that the fame sells, gives credibility and image.. We need a few Tony Hawks to show of some trix, but sure, all the working straight beatmatch djs count as much as well, but they aren't "poster-boys" on a advertisement.

:)






That sounds like Atomics needs to hire one of them slick new york or las angeles spin doctor type advertising companys to market this software.

People don;t but what they don;t know.
and it's all about the buzz.
what's that old salesman's line...??

oh yes

Sell the SIZZLE not the steak

How about sponsoring an event or too?

Sponsor someone like Benni Benassi through his North American club tour.

Music/DJ retailers clinic/demo's

sounds like if atomics wants to make a dent in the North American market - word of mouth only goes so far.

Standing on a box and yelling for all you're worth goes farther.

DJ Marcel
Purple Onion NightClub

 

Posted Thu 25 Jan 07 @ 6:03 pm
question...


how did this topic get steered into how to market VDJ and how much someone hates scratching?

I thought this was about Serato coming out with video capabilities.
guess I was wrong...

I am not sure if this is true but I heard that a Serato is also releasing a new soundcard as well and current users have to switch over. That is what a friend who currently uses it told me. He recently saw me doing video with VDJ and is now kicking himself for not buying VDJ when he had the chance at such a low price early last year when I told him about it. He bought Serato because he said "everyone else is using it..." that is what happens when you follow trends and later realize there is a possible better solution that may work better for you.

My opinion on Serato releasing video is "Bring it on!!!"
just like pcdj with their "coming soon" PCVJ (for a year it has been coming soon)

funny though... nothing is released yet from both companies and VDJ has been doing video successfully for a while now.... that is why I switched over to VDJ from PCDJ. It was like getting Serato with video capabilities and having a ton of extra features like looping, effects, etc... No one compares!!!
 

Posted Thu 25 Jan 07 @ 6:31 pm
um. yeah. okay. of all the dj's that have come in here on their nights off and come to check out the booth in the last 9-10 months - the ones that were serato users were blown away by what VDJ does. the rest were just blown away and left saying "wow! where do i buy it!" if serato does incorporate video mixing, more power to them but they still have to play catch up.
and as far as the pc vs. mac debate - blah blah blah. blah. altho, i hear mac's make really good paperweights. (just kiddin Con...)

make an add to the user map if it ever gets back up for whose using what kind of computer. let the numbers do the talking for what kind of equipment they're using.

i dont need to be like Mike, i just want to practice mind control and sell booze in my own little corner of the universe. thats what its all about anyway.
 

Posted Thu 25 Jan 07 @ 6:40 pm
low-fat-al wrote :


nothing is released yet from both companies and VDJ has been doing video successfully for a while now.... that is why I switched over to VDJ from PCDJ. It was like getting Serato with video capabilities and having a ton of extra features like looping, effects, etc... No one compares!!!


Successfully? I doubt it, You have to go through hell before your video runs smooth. Let me steer away from the topic a bit.
Do know how complicated it is for two dj's to work together using one VDJ? It is near impossible for those who don't know & obviously not many people know. With Serato, all you have to do is plug in your hard drive, case closed. This is why like the ipod, Serato has dj's(in the States) in a choke hold. It's very simple to use. The id3tag support is marvelous.
I hate to say all this cause clearly I support VDJ that's why I visit this forum daily. VDJ is rich in features but TCV-wise, Serato has already pitched it's tent.
If SSL is attacking through video, VDJ should perfect its tcv game & make it more user friendly. VDJ should have the option to enable or disable the in-built bpm engine. i.e. it should be able to work with original tags. That way if ssl users tries vdj, they don't have to worry about calculating all their bpm's.

I'm saying all this from a first time users point of view, they don't know much about computers and all so they get frustrated trying to make vdj run smooth.

I use both, call me a spy, a traitor or whatever but, I'm the wiser one since I can see the advantages & disadvantages of both products side by side & if one proves to be better than the other, all I have to do is double-click the icon on the desktop :)
 

Posted Thu 25 Jan 07 @ 7:06 pm
DJ Marcel_1 wrote :



People don't buy what they don't know.
and it's all about the buzz.

sounds like if atomics wants to make a dent in the North American market - word of mouth only goes so far.




exactly ;)
 

Posted Thu 25 Jan 07 @ 7:08 pm
Steve Lynch wrote :


friggin' noise.... Dude, I can scratch with my zipper on my sweatshirt, wanna' hear? zippy zip zip zip zippy zip zip....

oooooh, i'm elite!

:) :) :) :)





LOOL ;)))) hehehe

Bet it sounds pretty good;) hehe


Nevertheless, a trixter on a snowboard sells image and boost interest more than a long-distance cross-country skier.. ;) We can hate the turntable trixter all we want, but the fact remains.. It sells ;) Because they can take it to the edge, with super fast scratch, and show some fancy bling-bling stuff, that catch interest... And if it work for a scratch turntable dj, it works for rest too .. ;)
Its just seen as cool, but I totally agree.. I would NEVER scratch in my club, its just too annoying;)

That aside, a few nice promo videos of some turntable dj scratching videos, would look great on the webpage;) and we all know it.. :)

But we need a bit of both of course.. Tiesto sells image too, but no trixter there.. Just seen as the best dj in his genre, and Pioneer CDJs know how to use that;) We have Dennis Ferrer, and a few others, so the club mix scene is getting good.. Sure have Benny Bennassi use VDJ would be nice too, he was there, right behind the software, when VDJ was launched some years ago, with Ministry Of Sound, so he knows it ;) And VDJ was there at the F**k Me I'm Famous event in Ibiza, with David Guetta. Stuff like that boosted cred and interest in club dj scene, but we need more ;) keep it up..

Just like noone have sold more SSL copies than Jazzy Jeff... ;)

 

Posted Thu 25 Jan 07 @ 7:19 pm
djcelPRO InfinityModeratorMember since 2004
Pfff for the video, first Mixvibes, PCDJ then Serato
Who will be the next ones?

It would be interesting to read the messages again when we released the video in VirtualDJ ;-)

Seriously, the most difficult part in video mixing is to have DVD mixing with a good quality.
=> PCDJ Team is suffering on this part
=> Mixvibes had problems to optimize this part too
=> and i'm sure Serato has the same problem

So for the moment only Atomix Productions has the best results: in time and quality
(i don't know misses Pinky very well so no commentary)
 

Posted Thu 25 Jan 07 @ 7:39 pm
mp3jrickPRO InfinityHonorary MemberMember since 2003
Exactly.
Just like OTS came out with auto fade video, big deal.
There is sooooo much else that they can't do with that program.

And when and if that playing field levels with all of these programs then the comparison can begin.
Same with MACs...when they can do what PCs can do then we can compare.
 

Posted Thu 25 Jan 07 @ 8:20 pm
You guys with your turntablists are not professionals and wedding djs rule, posts are cracking me up. Hopefully Atomix is not listening to that nonsense and convincing themselves that targeting wedding djs is good enough. It's not. If they are talking about attaining sheer numbers and volume over SSL, they've already done that worldwide. They'll continue to kick Serato's ass worlwide in total units shipped and total revenue. All of this without making a DENT,.. not even a scratch with the US superstar DJs and US clubs.

If they continue to market the way they are now, that's not gonna change.

Anywone of you who's saying we don't need superstar club, superstar radio, touring and signed hip-hop artist djs using the product,.. them you're just telling me VDJ doesn't care about that market. Which is fine I suppose. Putting some known face on the product doesn't make it a better product, just makes it a better known product.

The wedding dj who is completely happy with VDJ and the way it works today, could give a rats ass about what software product Jazzy Jeff uses. A 14 yr old kid aspiring to be a DJ might though. A club owner who sees 100 DJs come through his club and 99 of them are on Serato,.. might start to take notice.

And Steve Lynch, your take on turntablists being the minority is straight laughable. I know a LOT of DJs. Seriously,.. like maybe 100 of them. Maybe 2 or 3 tops are not using turntables. I'm thinking of every single club or event where there is a DJ that I've been to in the last year, trust me a LOT of spots. I can think of maybe 1 or 2 where the DJ was not using turntables. I did gigs last year in OC, LA/Hollywood, NYC, Houston, Chicago, Miami and probably a few other places. Most of these spots did not even HAVE CD players.

Turntables are a dying fad? All perspective man. They are a dying fad only from where you're sitting.
 

Posted Thu 25 Jan 07 @ 8:28 pm
anewsome wrote :
Turntables are a dying fad? All perspective man. They are a dying fad only from where you're sitting.

Nuff said.
 

Posted Thu 25 Jan 07 @ 8:54 pm
bagpussPRO InfinityMember since 2003
I'm loving this thread, and I don't use TCV or Video! :). I'm considering TCV but Video would be a waste of money in my circumstances.
 

Posted Thu 25 Jan 07 @ 10:09 pm
anewsome wrote :


Hopefully Atomix is not listening to that nonsense and convincing themselves that targeting wedding djs is good enough. It's not.

Anywone of you who's saying we don't need superstar club, superstar radio, touring and signed hip-hop artist djs using the product,.. them you're just telling me VDJ doesn't care about that market. Which is fine I suppose. Putting some known face on the product doesn't make it a better product, just makes it a better known product.


.



True that! Exactly
 

Posted Thu 25 Jan 07 @ 10:21 pm
Steve Lynch wrote :
oooooh, i'm elite!

:) :) :) :)




No, you're just an unknown, clueless rookie "phone book" dj who doesn't realize that if it weren't for the people like DJ Kool Herc, Jazzy Jeff, Q-Bert & Mixmaster Mike, battle crews like the Beat Junkies, X-Executioners (formerly X-Men), Invisibl Slratch Picklz, DJ Honda and the countless other turntablists, and soon Visual Turntablists - VT's, throughout the rest of the world, old and new, who have advanced the art of turntablism and dj'ing, that it wouldn't be as "cool" and probably wouldn't make you as much money being a "dj".

It's their visibility and credibility that made it possible for you to get as paid as you do as a "dj". It's their work that got noticed and brought the dj to the forefront of the music videos and have infiltrated other genres beyond rap, like R&B, rock, and high energy (house, trance, etc.).

Show me the phone book that you're in and the 0 people you've influenced (including your 2 "turntable gurus"... go ahead, ask them if they want to battle my "not so important" partners and friends), and then I'll show you the world wide performances that my "elite" partners have done and that have influenced thousands around the world.

Jealousy is such an ugly animal Steve.

Keep adjusting those pitch sliders though, DJ "should be Lynched for lack of talent". However I'm feeling that you may be a master "Automixer" and that adjusting the pitch might be too artistic for youi! =P
 

Posted Thu 25 Jan 07 @ 10:27 pm
85%