Videos galore from the influencers this morning.
Posted 3 hours ago
Probably the best outcome that consumers could hope for, Productionwise as well as DJ wise (Konkakt is still one of the best Instrument sampler platforms available, and other products like Reaktor and Battery have strong userbases too - it would be a shame if those disappeared).
Posted an hour ago
So.. NI becomes another brand under inMusic ?
Most likely these are not good news for Traktor/NI fans.
inMusic for a long time has splitted its DJ related brands to 3 categories, assigned one brand with each category and then killed everything else (like Stanton)
I can't see how Traktor gear would fit their existing categorization, unless they decide to kill one of the other brands in favor of Traktor..
TBH, it makes more sense if inMusic was after NI not for Traktor series, but for their production gear.
After all, inMusic already owns AKAI which was competing with NI in many music production related gear.
So, from my point of view, the most likely outcome is for inMusic to invest more on the "production" aspect of NI and abandon Traktor silently over time.
One would guess that inMusic could in theory try to merge "Engine" with "Traktor", but honestly that would take huge amounts of time and effort to accomplish..
So, I would not bet on that coming true.. but only time can tell!
Most likely these are not good news for Traktor/NI fans.
inMusic for a long time has splitted its DJ related brands to 3 categories, assigned one brand with each category and then killed everything else (like Stanton)
I can't see how Traktor gear would fit their existing categorization, unless they decide to kill one of the other brands in favor of Traktor..
TBH, it makes more sense if inMusic was after NI not for Traktor series, but for their production gear.
After all, inMusic already owns AKAI which was competing with NI in many music production related gear.
So, from my point of view, the most likely outcome is for inMusic to invest more on the "production" aspect of NI and abandon Traktor silently over time.
One would guess that inMusic could in theory try to merge "Engine" with "Traktor", but honestly that would take huge amounts of time and effort to accomplish..
So, I would not bet on that coming true.. but only time can tell!
Posted an hour ago





